IKEA SUMMER —IKEA SUMMER —IKEA SUMMER —IKEA SUMMER —IKEA SUMMER —IKEA SUMMER —IKEA SUMMER —

After the Autumn and Spring campaigns for the summer campaign, we used outdoor spaces, such as terraces, swimming pools, etc. The color palette changed to pastel blue and yellow. Terracotta and ceramics are also used to complete the spaces.Two other 5" pieces were made and the main piece was enlarged to 30" to promote the summer novelties at IKEA.

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The animation of this last campaign was the most technically complex. Because of the number of details that the furniture has and also because of the dynamics of both the paper and the water from the sprinkler that has to be transformed into the garden table.

SUMMER COMMERCIALS →

AUTUNM COMMERCIALS

AUTUNM COMMERCIALS

AUTUNM COMMERCIALS

ANUNCIOS VERANO

Credits

☺︎ Agency → MRM / McCann ☺︎ Creative Direction → Enrique Moreno ☺︎ Production → Alejandra Sierra ☺︎ Client → IKEA

☺︎ St—Coppel → Design & Film direction ☺︎ Nuria Grajal → Producer ☺︎ Rebeca → Producer Asst. ☺︎ Maaambo → 3D Modelling, Animation & Composition ☺︎ Nachei → 3D modeling ☺︎ Carlillos → 3D Design Assistant

☺︎ Nuria Grajal & Hoter → Voice Over ☺︎ La Panadería → Mix Effects ☺︎ Pablo Parsser & OEO → Music

ARCHIVE DATE

 001778—2019