Following the IKEA Autum Campaing we made another series of short ads (5") But this time IKEA asked for an extra 20" ad to promote the novelties in the stores in spring.

Leaving winter for a new season: spring. With new collections of furniture in stores, more colorful and for brighter spaces. Architecture & Nature mixed in these new animations. Following IKEA's visual keys, focusing attention on the transformations and therefore, the products that are promoted.

Framing the center of the scene

APPROACH

IKEA Novedades Campaña Anual — Otoño —IKEA Novedades Campaña Anual — Otoño —IKEA Novedades Campaña Anual — Otoño —

The Architecture

Final Pack Shoot

The architectural structure represents the transition between winter and spring: windows, open spaces, lights and color temperature.

The proposal is focused on nature and the transition between the seasons.

We design a few diferent origami birds, like rooks, swallows and crows to unfold them to build the IKEA's products. Finally "Early swallows, guaranteed novelties" was the selected copy for the 20" generic ad. The papper birds links with the Autumn Campaing and the summer campaing.

Credits

☺︎ Agency → JWT Spain ☺︎ Client → ASISA

☺︎ St—Coppel → Design & Film direction ☺︎ Nuria Grajal → Producer ☺︎ Stracto → 3D Modeling, Animation & Composition ☺︎ Carlillos → 3D Desing Asistan

☺︎ Nuria Grajal & Hoter → Voice Over ☺︎ La Panadería → Mix Effects ☺︎ Pablo Parsser & OEO → Music

ARCHIVE DATE

004128—2018