ASISA. "Tranquilidad"

ASISA "Cuidar"

ASISA "Cuidar"

ASISA "Cuidar"

ASISA "Cuidar"

The feeling of tranquility is in small details: a summer afternoon, the sun on your face, the breeze swaying your hair… We frame these details compositing with different screen formats and screen designs isolating the elements that make the scene a moment of peace and calm.

In 2017 ASISA changes its commercial strategy. From offering health and dental insurances, now they also have Life and Accident insurances too. The goal was to communicate that ASISA now takes care of their customers in other aspects of life.

En 2016 JWT nos volvió a encargar la campaña de TV para Asisa  “Duerme una hora más” Siguiendo la línea del año pasado se realizarón una serie de anuncios para televisión dando consejos de salud al espectador. Este año relacionando las pocas horas de sueño y los problemas derivados de este hábito. 

In 2017 ASISA changes its commercial strategy. From offering health and dental insurances, now they also have Life and Accident insurances too. The goal was to communicate that ASISA now takes care of their customers in other aspects of life.

In 2017 ASISA changes its commercial strategy. From offering health and dental insurances, now they also have Life and Accident insurances too. The goal was to communicate that ASISA now takes care of their customers in other aspects of life.
 

Karolis Strautniekas did the amazing illustrations. With a very cinematographic style, full of details and textures. We use the light and the wind as narrative vehicles, which make the tranquility extend in a day time.

TOur approach was based in “The hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the practice.

Wind and light are also protagonists of animation. The breeze gently moves her hair, curtains, or tree leaves. The light makes a temporary ellipsis to move from noon to sunset playing with the ice.

TOur approach was based in “The hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the practice.

Animation breakdowns

Animation & Production

Animation & Production

Animation & Production

Animation & Production

Winter 

Animation & Production

Animation & Production

Animation & Production

Animation & Production

The succes of the summer campaing hizo que ASISA nos volviese a llamar para hacer otra campaña para invierno manteniendo el mismo concepto de la tranquilidad. La misma protagonista, la misma casa, pero diferente estacion del año.

En este caso es el fuego el protagonista

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations.

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations.

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations.