Asisa 2017_01

ASISA. "Cuidar"

ASISA "Cuidar"

ASISA "Cuidar"

ASISA "Cuidar"

ASISA "Cuidar"

MOTION &ND ART DIRECTION

MOTION &ND ART DIRECTION

MOTION &ND ART DIRECTION

In 2017 ASISA changes its commercial strategy. From offering health and dental insurances, now they also have Life and Accident insurances too. The goal was to communicate that ASISA now takes care of their customers in other aspects of life.

In 2017 ASISA changes its commercial strategy. From offering health and dental insurances, now they also have Life and Accident insurances too. The goal was to communicate that ASISA now takes care of their customers in other aspects of life.

En 2016 JWT nos volvió a encargar la campaña de TV para Asisa  “Duerme una hora más” Siguiendo la línea del año pasado se realizarón una serie de anuncios para televisión dando consejos de salud al espectador. Este año relacionando las pocas horas de sueño y los problemas derivados de este hábito. 

In 2017 ASISA changes its commercial strategy. From offering health and dental insurances, now they also have Life and Accident insurances too. The goal was to communicate that ASISA now takes care of their customers in other aspects of life.

In 2017 ASISA changes its commercial strategy. From offering health and dental insurances, now they also have Life and Accident insurances too. The goal was to communicate that ASISA now takes care of their customers in other aspects of life.
 

This was our third year in a row directing an animation campaign on TV for Asisa. With three different international illustrators. We evolve the style of ASISA´s comunications looking for new visual resources, like the integration of gradients and animated textures.

This was our third year in a row directing an animation campaign on TV for Asisa. With three different international illustrators. We evolve the style of ASISA´s comunications looking for new visual resources, like the integration of gradients and animated textures.

El reto fue evolucionar el lenguaje visual del año anterior para que fuese rico en detalles pero sin perder la esencia del año anterior, solo seis colores y estilo minimalista.


This was our third year in a row directing an animation campaign on TV for Asisa. With three different international illustrators. We evolve the style of ASISA´s comunications looking for new visual resources, like the integration of gradients and animated textures.

This was our third year in a row directing an animation campaign on TV for Asisa. With three different international illustrators. We evolve the style of ASISA´s comunications looking for new visual resources, like the integration of gradients and animated textures.

Concept & Illustration

Concept & Illustration

Concept & Illustration

Concept & Illustration

Concept & Illustration

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

TOur approach was based in “The hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the  practice. 

Our approach was based in “the hands” of ASISA. The hands of a doctor taking care of a patient inside a medical practice. As the video progresses this hands also take care of the people in normal life situations. Caring and protecting. The camera is always moving backwards starting at the window of the practice.

This year we worked with Karolis Strauniekas, an amazing and talented ilustrator. His works mix the cinematographic lenguages with strong concepts. He did an amazing job in a very sort time. We asked him to draw one illustartion for each scene, with enought elements for us to create the sensation of the camera always going backwards.

This year we worked with Karolis Strauniekas, an amazing and talented ilustrator. His works mix the cinematographic lenguajes with strong concepts. Hi did an amazing job in a very sort time. We asked him to draw one illustartion for each scene, with enought elements for us to create the sensation of the camera always going backwards.

This year we worked with Karolis Strauniekas, an amazing and talented ilustrator. His works mix the cinematographic lenguajes with strong concepts. Hi did an amazing job in a very sort time. We asked him to draw one illustartion for each scene, with enought elements for us to create the sensation of the camera always going backwards.

This year we worked with Karolis Strauniekas, an amazing and talented ilustrator. His works mix the cinematographic lenguajes with strong concepts. Hi did an amazing job in a very sort time. We asked him to draw one illustartion for each scene, with enought elements for us to create the sensation of the camera always going backwards.

This year we worked with Karolis Strauniekas, an amazing and talented ilustrator. His works mix the cinematographic lenguajes with strong concepts. Hi did an amazing job in a very sort time. We asked him to draw one illustartion for each scene, with enought elements for us to create the sensation of the camera always going backwards.

Asisa2017_02
Asisa2017_04
Asisa2017_03
Asisa2017_05

Animation Production

Animation Production

Animation Production

Animation Production

Animation Production

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations.

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations.

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations.

We wanted the animation of the characters to be realistic but without looking like a rotoscopy. That the weights and curves of the animation correspond to the illustrations: minimalist and gentle. Also Strauniekas illustrations have gradient textures, so the final composition was very challenging. Check out the breakdown of the scarf scene in the video below.

Our main idea was the concepts of caring and protecting. Represented in the hands of ASISA. First this hands are taking care of you inside a medical practice. As the video progresses they take care of you in normal life situations.

hojas
Doctor

CREDITS

CREDITS

CREDITS

CREDITOS

CREDITOS

Agency JWT Spain

Agency JWT Spain

Agency JWT Spain

Agency JWT Spain

Agency JWT Spain

JWT Creative Direction: Nacho Rojo & Ignacio Barcena

JWT Creative Direction: Nacho Rojo & Ignacio Barcena

JWT Creative Direction: Nacho Rojo & Ignacio Barcena

JWT Creative Direction: Nacho Rojo & Ignacio Barcena

JWT Creative Direction: Nacho Rojo & Ignacio Barcena

JWT Production: Lupe Perales

JWT Production: Lupe Perales

JWT Production: Lupe Perales

JWT Production: Lupe Perales

JWT Production: Lupe Perales

COPPEL, Film & Art Direction

COPPEL, Film & Art Direction

COPPEL, Film & Art Direction

COPPEL, Film & Art Direction

COPPEL, Film & Art Direction

&ND NURIA GRAJAL, Producer

&ND NURIA GRAJAL, Producer

&ND NURIA GRAJAL, Producer

&ND NURIA GRAJAL, Producer

&ND NURIA GRAJAL, Producer

&ND KAROLIS STRAUNIEKAS, Illustration

&ND KAROLIS STRAUNIEKAS, Illustration

&ND KAROLIS STRAUNIEKAS, Illustration

&ND KAROLIS STRAUNIEKAS, Illustration

&ND KAROLIS STRAUNIEKAS, Illustration

&ND MAAMBO &ND UBALIO MARTÍNEZ, Animation Lead & Composition

&ND MAAMBO &ND UBALIO MARTÍNEZ, Animation Lead & Composition

&ND MAAMBO &ND UBALIO MARTÍNEZ, Animation Lead & Composition

&ND MAAMBO &ND UBALIO MARTÍNEZ, Animation Lead & Composition

&ND MAAMBO &ND UBALIO MARTÍNEZ, Animation Lead & Composition

&ND JAVIER ARA &ND PEDRO ALPERA, Character Animation

&ND JAVIER ARA &ND PEDRO ALPERA, Character Animation

&ND JAVIER ARA &ND PEDRO ALPERA, Character Animation

&ND JAVIER ARA &ND PEDRO ALPERA, Character Animation

&ND JAVIER ARA &ND PEDRO ALPERA, Character Animation

&ND PETER COBO &ND SERGIO TOMASA, Composition

&ND PETER COBO &ND SERGIO TOMASA, Composition

&ND PETER COBO &ND SERGIO TOMASA, Composition

&ND PETER COBO &ND SERGIO TOMASA, Composition

&ND PETER COBO &ND SERGIO TOMASA, Composition

&ND RUBEN ANIMATOR &ND ASIS MERINO &ND ALBERTO SANCHEZ , Character Animation

&ND RUBEN ANIMATOR &ND ASIS MERINO &ND ALBERTO SANCHEZ , Character Animation

&ND RUBEN ANIMATOR &ND ASIS MERINO &ND ALBERTO SANCHEZ , Character Animation

&ND RUBEN ANIMATOR &ND ASIS MERINO &ND ALBERTO SANCHEZ , Character Animation

&ND RUBEN ANIMATOR &ND ASIS MERINO &ND ALBERTO SANCHEZ , Character Animation

&ND MARGARITO, Storyboard

&ND MARGARITO, Storyboard

&ND MARGARITO, Storyboard

&ND MARGARITO, Storyboard

&ND MARGARITO, Storyboard

&ND MELANIA, Voiceover

&ND MELANIA, Voiceover

&ND MELANIA, Voiceover

&ND MELANIA, Voiceover

&ND MELANIA, Voiceover

&ND ESTUDIOS LA PANADERIA, Mix & Effects

&ND ESTUDIOS LA PANADERIA, Mix & Effects

&ND ESTUDIOS LA PANADERIA, Mix & Effects

&ND ESTUDIOS LA PANADERIA, Mix & Effects

&ND ESTUDIOS LA PANADERIA, Mix & Effects

&ND PABLO PARSER &ND OEO MUSIC, Music

&ND PABLO PARSER &ND OEO MUSIC, Music

&ND PABLO PARSER &ND OEO MUSIC, Music

&ND PABLO PARSER &ND OEO MUSIC, Music

&ND PABLO PARSER &ND OEO MUSIC, Music

Asisa2017_06

©2018 COPPEL&ND 

©2018 COPPEL&ND

©2018 COPPEL&ND 

©2018 COPPEL&ND 

©2018 COPPEL&ND